B2B content, messaging, and strategy
Where your story comes together
B2B marketing content
B2B marketers count on content for some heavy lifting. While eBooks and guides attract potential buyers and capture leads, web copy, videos, and case studies advance the sales process. Those same assets deepen relationships with existing customers. Gel Point Content delivers the clear, persuasive content that energizes marketing efforts.
Messaging and strategy
Winning B2B content starts with a clear message that resonates with customers. When you base your content marketing strategy on effective messaging, your lead-generation efforts attract more qualified buyers. And message and strategy combine to advance buyers progress more swiftly on the path to closing. Let’s craft your offering's story, and then make sure potential buyers hear your message.
Case study programs
Case studies are the killer B2B marketing assets. So why don’t you have more? Outreach, interviews, and approvals all require the right touch. Develop a complete case study program that delivers a steady flow of success story content. Talk to us about the best way to launch an end-to-end B2B case study program
About Gel Point Content
Based in the San Francisco Bay Area, Gel Point Content helps B2B companies craft marketing content that speaks to executive-level buyers. We’ve worked with some of the biggest names in tech, consulting, and private equity. But our sweet spot is creating content, messaging, and strategy for emerging innovators.
Gel Point Content got its start as Gudath Communications. Lauren Gudath is still running the show. She oversees every project and reviews every deliverable. Over the last 15+ years, she’s developed content for industry leaders, including Adobe, ServiceNow, PwC, and Red Hat. Lauren has a passion for learning about new technology and fresh ways of working, but at heart, she’s a writer who loves distilling complexity into clear language. Tell her what’s next—and she’ll help you tell the world.
CONTACT US
Get started on the path to better B2B content. Contact us today.